April Convention Issue and Campaign Choosing Process
This page is a break down of the thoughts and ideas behind the Campaign Proposal Form and how it was created. This form is not meant to overwhelm, but to help students , WITH STAFF, understand the full planning process that needs happen for a successful campaign to be executed.
We highly recommend downloading the form, do a preliminary walk-through, filling it out, and then go through the whole Campaign Proposal Form with a staff member.
Campaign Proposal Model
The basic model behind this is: Identify the Problem, Explain a reasonable Solution, and create an outlet for Action that will apply the solution, both effectively and strategically.
Definitions and Explanations
Problem: How does this issue affect students in a way that needs changing?
What is the history of this issue? What is the issue? Who’s been involved? How long has it been going on? What are the key things that have happened regarding this problem? What are the power relations involved in this issue?
What would we do to make change? How will it win real, concrete improvements in students’ lives? How will we makestudents aware of their own power? How will we alter the relations of power on this issue or in the institution which
decides this issue?
Organizational Priorities and Capacity:
How is this issue addressed through our governing documents? Is it in the policy platform or is it a legislative priori-
ty? Which of UC’s promises apply to this issue? What current campaigns or obligations would compete with this issue
Goals: What are the organizational goals, objectives, and desired outcomes for this work?
Targets: Identify specific people who have the power to create changes wanted for this issue. Identify the target audience (ie,
individual regents, stakeholders, general membership)
Strategy: Describe what UC staff and membership will need to do in order to “win” on this issue.
Phases: Identify the time period for each phase of the campaign. (Create as many phases as you need)
Target – Identify specific people who have the power to create the change needed in this phase
Goal – What is the specific goal for this phase?
Strategy – What is the specific strategy that will be employed to “win” during this phase?
Tactics – Identify the specific tactics that will be used during this phase to be used in the strategy and whatspecifically needs to be done for each tactic.
Media – What media is needed? (LTEs, Articles, Op-Eds, Social Media, Press Release, Video…)
Coalitions – What coalition partners would be useful during this phase? What resources could we ask for?
Fundraising – How much money needs to be raised during this phase?
Research – What research is needed for this phase? Where could this information be found?
Advocacy – What type of advocacy will be used during this phase? (lobbying, testimony…)
Grassroots Organizing – How will grassroots organizing tactics be used? (use quantitative values for recruitment goals)
Bird-Dogging – What pieces of legislation or legislators might need to be monitored during this phase?
Education – What educational materials or training will need to be created/accomplished during this phase?
Recruitment – What type of recruitment (internal, external, phone-banking…) will be utilized during this phase? How many students need to be recruited during this phase?
Visibility – What type of promotional materials are needed during this phase? (Fliers, ads, posters, videos…)
Logistics: What logistics need to be accomplished during this phase (reservations, buses…)?
Programming: What type of programming needs to be completed during this phase? What is the intended goal of programming during this phase? (Events, rallies, marches, workshops…)
Speakers – What speakers will be utilized during this phase and why? What needs to be done in order to book this speaker?
Resources: What resources are available to UC to work on this issue?
Campus Commitments – What is the commitment UC would need from individual campuses? Think about the phases, and the tactics involved; how will individual campuses carry out these tactics?
Staff Time – How much staff time will be needed/devoted to this issue?
Alumni – Which alumni (or groups of alumni) could be used as a resource for this issue?
Fundraising – How much money needs to be raised?
Organizational Assessment: Who in this organization (BoD, general membership, other staff, etc) can be used as a resource for this issue?